Two amazing questions, MMM. Of course, not to leave out your middle topic either: That is actually always an option.
1st question: Hell, every one can be different. Depends on each persons motifs. Personally, I feel that if people are sick enough of one thing they will do their best to avoid it. Its to lean their reality in the way that they want it. My personal beliefs are that everything should be free. People shouldnt be working just for money.. I think if someone has a job, then they should be able to have whatever they want. There are tons of flaws to this though.
2nd question: I'm trying to change who they follow. You can't cut down a tree from the top. You must start at the base or the trunk if you will. Corporate is the top of the tree who is fed by the money of the people at the trunk. Money is like water the top of the tree needs water to survive. So they pitch that the people at the trunk "NEED" this and for the tiny cost of 500$ they can have this years big thing to go out and impress their friends with. Only to next year have a new big thing costing 600$. If you cut the top of the tree's supply lines, the money stops flowing up. Which is good, because in all honesty, once it goes up it never comes back down.